[ADVERTISING SELF-REFERENTIAL ASIDE/FOOTNOTE: For some reason, I liked the above line--from
Chiat's (now ancient) yellow-and-black ABC TV campaign--so much, it ended up in the refrain of a Varsity Drag song, "My Neighbor Works For Goodby" (the gist of which is also a true story).]
Anyway, where was I? Oh yeah, TV.
Back in the days before Hulu/a million pirate internet channels/etc., people used to have this piece of furniture in their
houses called a "television." On it, as Jules Winfield so pithily observed, they would "show shows." Between these shows were commercials. Which, to the average advertising creative,
represented the tempting prospect of at LEAST a few weeks spent auditioning b-list celebs, staying in nice hotels, and eating
m&ms and catered lunches in post houses. Those were the days.
So I've worked on a few. And liked even fewer. But here's my faves so far.
OBLIGATORY DVD EXTRA: Ben hosts the "making of" featurette!
PETA - ask your doctor (released as "viral")
colorforms
The "Silly Faces" spot for Colorforms deserves a brief explanation. I started as the writer. Ended up as also the
director. And assistant Art Director. And actor. Not once, but twice (I am two of the 4 actors you'll see.) All for about
$10,000. It went on to win a "Gold Marble" award -- a show judged entirely by kids.
COLORFORMS :30 "silly faces"
digital island
The "Digital Island" spot was a quickie I created from stock footage on 2 weeks' notice, but the effect of my brother
Jonno's music (written on 2 DAYS notice) sure makes it seem epic. At least, that's what I think.
