welcome to bendeily.com.

* radio
HOME
FAQ
BUY STUFF!
BANDS
* varsity drag
* pods
* lemonheads
WORK: the resume
* mini-book (print)
* radio
* TV
* interwebs
"NEWS" archive
¡Curmudgeonista! / RADIO SANDWICH
WORDS
HOLLA BACK

clio_sf_ca.jpg

radio, radio

radio.gif
fig.1 Radio, picture of

It has been called the "theater of the mind." "Marconi's miracle." And, most commonly of all, "that $#@!ing noise."

It's cheap. It's effective. When it's done right, it can be the workhorse of smart media plan, even in these cyber-centric times. (Best of all, for someone who spends a lot of time--O.K., ALL the time--talking to himself in funny voices, it's proven a good fit.)

Yes, here at bendeily.com we are indeed bullish on radio. So here's a sampling of spots across a range of categories (that's ad-speak for "different stuff"), just to demonstrate that radio--even retail radio--doesn't have to, well, suck.

>>On to the PRINT page, eh?

>>Or TV, perhaps?

>>And then, there's always online...

Horizontal Divider 3

***START HERE, gentle listener,
if you will, with
Callaway Wines
("Wine for whatever.")

NB: It has been suggested (by various indignant well-wishers) that this here campaign of mine was completely ripped off by those who created the "real men of genius" campaign, which post-dates it. If this is in fact so, I take it as the sincerest form of flattery. It's advertising, after all. there's nothing new under the sun.

:60 "refrigerator"
refrigsmall.jpg
:60 "banjo players"
banjosmall.jpg

:60 "coathangers"
coathangersmaller.jpg

Horizontal Divider 3

American College of Physicians

The ACP are Internists, "the doctors for adults." This was aimed at boomers back before everyone had done this campaign. :-) (Here's one of the print executions.)

:30 "hustle," :30 "10-4"
smdiscoball.jpg

:30 "dy-no-mite" :30 "LP"
45.jpg

:30 "shakalaka", :30 "ring ring"
phone.jpg

Horizontal Divider 3

AreYouGame.com

(From the imaginary games campaign, which also included "unipuzzle" and the infamous "lumpo.")
:60 "hide under the sofa"
sofasmaller.jpg

Horizontal Divider 3

Union Bank of California

:60 "improbable news hour"
moneysmaller.jpg

Horizontal Divider 3


Lucky Stores

One of the many zillion spots in the long-running "disgruntled scissors" campaign. (If you lived in Northern California a few years ago, you musta heard one.) I picked this particular one because it was handy. And I liked it.

:60 "bus stop"
scissorssmall.jpg

Horizontal Divider 3


Digital Island

:30 "shopping cart"
hillbilly.jpg

:30 "accent"
accent.jpg

:30 "waiter"
waiter.jpg

:30 "cricket scores"
smallbat.jpg

(Above spot featuring Josh Miller, "voice of the SF Giants.")

:30 "drive-thru"
drivethru.jpg

Horizontal Divider 3

>>On to the PRINT page, eh?

>>Or TV, perhaps?

>>And then, there's always online...

and for goodness' sake, don't touch the squelch knob...