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Or, marketing adventures on the intertubes.

Blah, blah, blah, blah, blah.
vdragtwit.jpg
Oh, and blah, blah, blah, blah, blah.


Talk about ephemeral. I used to think it was brutal the way traditional media stuff came and went. Then, about 15 years ago, I started to experience how quickly one's creative efforts can vanish off the interwebs.

I mean, after having spent a good deal of my professional life (since 1997, at least) working on sites, online campaigns and the like, I routinely find myself scratching my head about where they all went. I suppose it's the nature of a medium that's constantly in motion--and constantly remade, over a time-frame measurable in nanoseconds. And that cool animated banner series you did a few months ago? It's in Internet heaven now (along with everything from my "Webby"-winning Oral-B website to my fave CBS Radio campaign).

But courage! We muddle on. In terms of interactive bona fides, don't forget: you're on MY website right now, sucka. Are we not "interacting"? Not to mention, can you even deal with my organic SEO?

So: here's some intertubes-based bits from the last few years. Enjoy.

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NEW:

P&G/Tide--The Onion response video

Sometimes, when the Onion makes fun of your client for making a bad video that never existed, you just have summon up yer courage, grab some puppets, put on a wig--and make a bad video to make fun of being made fun of for making a bad video that never existed...well, until we made it.

Clear?

(The original Onion article that set this off...)

NEW:

Harley-Davidson--Holiday campaign
thoughtful.jpg
wanted.jpg
exchange.jpg

NEW:

Harley-Davidson--LED lighting: rich media unit
dayisover.jpg

PETA--fake pharma ad (internet video)

PETA asked us to work up a parody pharma-type ad about the environmental and health impacts of meat. I wrote the script imagining a super-fast-paced delivery, but the director made other decisions. But hey, aside from sound mix problems--and an edit I wouldn't have gone with--well...it has its moments.  :-)

(It was at about 40,000 56,000 61,000 views (so far) a couple of weeks in, I think...and allegedly mentioned on TOSH.0 Not chocolate rain, but not too shabby.)

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NEW:

Harley-Davidson--NO COMPROMISE rich media unit

NEW:

Harley-Davidson--Women's campaign:
NO DOUBTS. NO CAGES
itsyourliferide.jpg

ONLINE BRAND VIDEO

HDwomenvideostill.jpg

"Inspire to ride" SITE VIDEOS:

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OnStar - the new onstar.com

onstar.jpg

Crazy big in scale. Crazy complicated in execution. (And most of it is behind a log-in, so I can't even show it to you here...or I'd have to kill you.)

Still, an interesting way to spend the better part of a year. Never again will I be intimidated by a wireframe, lemme tell ya. NB: I've linked to a capture of one of my favorite not-behind-the-log-in bits...play with it yourself at the site, if you wish.

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first wind--site & multimedia

Kristin, Captains of Industry and I were privileged to get to build this brand from the ground up. And that included getting this site up and running--including the "media center," which we sold 'em on and began to stock with videos. P.S.: Support clean power in your part of the world...and don't be a $#@!ing NIMBY.

firstwindsite.jpg

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CBS RADIO:
radicallyconnected.com
(B2B promotional site)

The site is gone.
cbsradical.jpg
The video lives on.

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MICROSOFT OFFICE:
TIPS & TRICKS banner ads

Those kooky dinosaurs. What WILL they do next?
inbox_outrage.jpg

speakspreadsheet.jpg
(AD: Dennis

doccontrol.jpg

MICROSOFT OFFICE: office online
(a sentimental favorite)

banana.jpg

moredogs.jpg

jillhr.jpg

toughtemplates.jpg

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>>On to the PRINT page, eh?

>>Or radio perhaps?

>>Or TV? You LIKE TV.

Thank you, sir, may I make the logo bigger again? Thank you, sir, may I make the logo bigger again? Thank you, sir, may I...