Talk about ephemeral. I used to think it was brutal the way traditional media stuff came and went. Then, about
15 years ago, I started to experience how quickly one's creative efforts can vanish off the interwebs.
I mean, after having spent a good deal of my professional life (most of it, actually) working in
digital--social, display, sites and web experiences, blah blah blah--I routinely find myself scratching my head about where
they all went. I suppose it's the nature of a medium that's constantly in motion--and constantly remade, over a time-frame
measurable in nanoseconds. And that cool animated banner series you did a few months ago? It's in Internet heaven now
(along with everything from my "Webby"-winning Oral-B website, to my fave CBS Radio campaign). Tell it to say
"hi" to your grandpa!
courage! We muddle on. In terms of interactive bona fides, don't forget: you're on MY website right now, sucka. Are
we not "interacting"? Not to mention, can you even deal with my organic SEO?
So: here's some intertubes-based
bits from the last few years that I did hang onto. Enjoy.
P&G/Tide--The Onion response video
Sometimes, when the Onion makes fun
of your client for making a bad video that never existed, you just have summon up yer courage, grab some puppets, put on a
wig--and make a bad video to make fun of being made fun of for making a bad video that never existed...well, until we made
PETA asked us to work up a parody pharma-type ad about the environmental and health impacts of meat. I wrote the script
imagining a super-fast-paced delivery, but the director made other decisions. But hey, aside from sound mix problems--and
an edit I wouldn't have gone with--well...it has its moments. :-)
(It was at about 40,00056,00061,000 views (so far)
a couple of weeks in, I think...and allegedly mentioned on TOSH.0 Not chocolate rain, but not too shabby.)
Harley-Davidson--NO COMPROMISE rich media
NO DOUBTS. NO CAGES
ONLINE BRAND VIDEO
"Inspire to ride" SITE VIDEOS:
OnStar - the new onstar.com
Crazy big in scale. Crazy complicated
in execution. (And most of it is behind a log-in, so I can't even show it to you here...or I'd have to kill you.)
Still, an interesting way to spend the better part of a year. Never again will I be intimidated by a wireframe, lemme
tell ya. NB: I've linked to a capture of one of my favorite not-behind-the-log-in bits...play with it yourself at the site, if you wish.
first wind--site & multimedia
Kristin, Captains of Industry and I were privileged to
get to build this brand from the ground up. And that included getting this site up and running--including the "media
center," which we sold 'em on and began to stock with videos. P.S.: Support clean power in your part of the world...and
don't be a $#@!ing NIMBY.