welcome to bendeily.com.

* mini-book
HOME
FAQ
BUY STUFF!
BANDS
* varsity drag
* pods
* lemonheads
WORK
* mini-book (print)
* radio
* TV
* interwebs
"NEWS" archive
¡Curmudgeonista! / RADIO SANDWICH
WORDS
HOLLA BACK

ogilvy1.jpg

 
NOTE: THIS IS WAY, WAY OUT-OF-DATE. So if you REALLY want to see what I'm ACTUALLY doing re: work, y'all visit my REAL portfolio at
 
 
P.S.: (I know, I know, this trainwreck of a site should be updated too. WILL be, someday. But in this mad mad ad world, who has time to update their old site AND hit client deadlines? Not this guy, not yet.)
 
 
NOTE TO CIVILIANS: In the glam-fabulous world of advertising, one's portfolio of work is called a "book." Traditionally it showcases the work of which one is most proud, or that which is thought most likely to generate interest from a potential employer. Of course, in the case of those whose careerist impulses are sadly underdeveloped (er, yours truly), a "book" consists of the favorite bits that somehow he's managed to actually hold onto without spilling coffee or beer on them. Or losing them entirely.

Anyhoo, what follows is a sample of the stuff I sometimes include in my "book." (Someday, somehow, when I find the time to get me a REAL website, it'll all look MUCH better. Scout's honor.)

Since this site became too big a pain in the ass to update, I've moved all work worth seeing to: BEN'S REAL PORTFOLIO: Cargo Collective.
 
Back in the days before your "television" (as such) went to heaven, people used to have this piece of furniture in their houses called a "TV set." On it, in the immortal words of Mr. Jules "Great Vengeance, Furious Anger and All That" Winfield , they would "show shows." Between these shows were commercials you could neither fast-forward over, nor "ad block." If you don't believe me, ask yer grandpa.

Horizontal Divider 3

>>Visit the "wireless" (the kids call it "radio") page, eh?

>>Of course, there's always them Interwebs...

>>And lest we forget, TV, perhaps?

newspapers.jpg

intangible print

Print, man: even in this tiny-screened world, it's still a decent way for a writer to showcase his thinking--so here's a few new (and classic) faves.

FirstWInd

Our agency helped come up with the name, designed the logo, built the brand and the site from scratch. Good feeling. Great company.

AD: Kristin "Carbon Neutral" Collins
smokestacks.jpg
(VISUALS: actual First Wind projects, from Maui to Maine...)

>>click here to download entire campaign (pdf)

Horizontal Divider 3

NEW:

Constellation Energy (2008 PGA Senior Players Championship)

Who says golfers don't do sh*t for the environment? Oh, wait...yeah, that was me.

Well, now I eat those ill-chosen words. And applaud Constellation, for sponsoring this shindig.

The first-ever carbon neutral PGA tour event.
constellationgolf2008.jpg
(AD: Kristin "par none" Collins)

Horizontal Divider 3

LoJack

pitythem.jpg
Campaign AD: Patrick Sperry, Master of tha Raster

bailmoney.jpg

arraignment.jpg

Horizontal Divider 3

William Hill
("Distressed vines. Extraordinary wines.")

williamhill3.jpg
(Sorry the body copy is so $#@! small...)

Horizontal Divider 3


24 Hour Fitness

"Supermodel" Nikki Taylor flexes Biafran biceps for this branding campaign. The shoot, which included some pretty awful TV, was interesting. (Long story for another day.)

24hourboardcopy.jpg

Horizontal Divider 3


American College of Physicians

No antibiotics for you!
acp.jpg

Horizontal Divider 3

AIDS WALK

They liked our local (SF) campaign so much they took it national. Fer a while.

aidswalk-feet.jpg

Horizontal Divider 3


BrandAmp

One-off for a dot-com that sought to put us all out of business. But hey, there IS a certain appeal to their pitch. Well, thank goodness it didn't work out.

brandamp.jpg

Horizontal Divider 3


COLORFORMS

They ran in REDBOOK. The background color, well, that was a coincidence.

colorformscampaign.jpg

Horizontal Divider 3

Union bank of California

Doing what I can with a "testimonial" campaign.
uboc.jpg

Horizontal Divider 3

Silverstein Properties

Silverstein is buying and refurbing 575 Lex...
silversteinnewcarpetcopy.jpg
...mmmmm. Carpet fumes.

silversteinwindowcleanercopy.jpg
AD: Kristin

Horizontal Divider 3

FOODINI'S

Chevron chose this for the launch of a new "fresh meals" thing, planned to be in their existing service stations. Um, I still haven't seen one.

foodini.gif

Steinway & Sons

My dear partner Kristin C. and I got the chance to work on this amazing brand (when they decided that their fancy-shmancy agency had become too pricey). :-)

I was blessed to grow up with a Steinway in the living room--believe me, it's THE piano. No diggity.

gloves.jpg

steinwaycarriage.jpg

Horizontal Divider 3

BRAND NEW:

Alteris Solar: sympathy cards for your electric company

I hatched this concept during a meeting. Ted Page helped bring it over the finish line.  :-) (Sorry, utility company...cutting our electric bill in half with solar was an easy decision--but hurting you was hard. Sniff.)

heartscover.jpg

See the whole campaign >

Horizontal Divider 3

Dark Carnival

Click to see the campaign
firstborn.jpg

Horizontal Divider 3

California Olives (trade ad)

No olive puns appear in this ad. Promise.
olives.jpg

Horizontal Divider 3

Coalition to Stop Gun Violence

gunviolence.jpg

Horizontal Divider 3


CBS RADIO

The more things change...
fdr-bush.jpg

(and so forth...)
elvis-rotten.jpg
Campaign AD: Pat "The Gat" Sperry.

Horizontal Divider 3

Clos Du Bois Winery

These are some of my favorites, of a zillion similar executions...
(We eventually ran out of French phrases. Thank God.)

menageoutdoor.jpg

closoutdoor.jpg

Horizontal Divider 3

American College of Physicians

If you're old enough to understand this ad...
acp-doohickie.jpg
...you're, like...old.

>>Check ACP out the radio campaign over on tha "radio" page...

Horizontal Divider 3

Twisted Tea ("For a slightly twisted world.")

All true facts...for a slightly twisted world.
mice.jpg
(Of COURSE they're all true. I mean, the internet doesn't lie, right?)

dollyparton.jpg
(Campaign AD: Joanne Dixon.

quack.jpg

Horizontal Divider 3

Digital Island

We did a whole "journalistic"-type campaign, with anxiety-provoking e-biz situations...Ah, me. Remember the turn of the century? :-)

digi-investors.jpg

Horizontal Divider 3

PTC (Parametric Technology Corporation)

In a potentially complicated B2B offering, these guys decided to make their CAD software scalable to ALL different sized businesses. Um, visual metaphors to the rescue.

ptcshirt.jpg

>>On to the RADIO page, eh?

>>Or TV, perhaps?

>>And then, there's always online...

Ah, yes! Just as Luke Sullivan warned us...it's the yellowing ad from COLLIER'S...