|
|
 |
|
|
|
| (Click the pic for the full-length CV...) |
NOTE TO CIVILIANS: In the glam-fabulous
world of advertising, one's portfolio of work is called a "book." Traditionally it showcases the work of which one is most
proud, or that which is thought most likely to generate interest from a potential employer. Of course, in the case of those
whose careerist impulses are sadly underdeveloped (er, yours truly), a "book" consists of the favorite bits that somehow he's
managed to actually hold onto without spilling coffee or beer on them. Or losing them entirely.
Anyhoo, what follows is a sample of the stuff I sometimes include in my "book." (Someday, when I get me a REAL website,
it'll all look MUCH better. Scout's honor.)
>>Visit the "wireless" (the kids call it "radio") page, eh?
>>Of course, there's always them Interwebs...
>>And lest we forget, TV, perhaps?
intangible print
O.K., O.K., we all agree: print is meant to be, well, printed. Ideally, you'd be holding
my print book in yer delicate, graceful hands. However, in these digital times, it's still a decent way for a writer to showcase
his thinking, so here's a few brand new (and classic) faves.
|
|
|
NEW:
First Wind
We came up with the name. Designed the logo. And done
what we can to create a genuine brand for an innovative American wind energy company. :-)
| AD: Kristin "Carbon Neutral" Collins |
|
|
| (VISUALS: actual First Wind projects, from Maui to Maine...) |
>>click here to download entire campaign (pdf)
NEW:
Constellation Energy (2008 PGA Senior Players
Championship)
Who says golfers don't do sh*t for the environment? Oh,
wait...yeah, that was me.
Well, now I eat those ill-chosen words. And applaud Constellation,
for sponsoring this shindig.
| The first-ever carbon neutral PGA tour event. |
|
|
| (AD: Kristin "par none" Collins) |
LoJack
|
| Campaign AD: Patrick Sperry, Master of tha Raster |
William Hill
("Distressed vines. Extraordinary wines.")
|
|
| (Sorry the body copy is so $#@! small...) |
24 Hour Fitness
"Supermodel" Nikki Taylor flexes Biafran biceps for this branding campaign. The shoot, which included some pretty
awful TV, was interesting. (Long story for another day.)
American College of Physicians
| No antibiotics for you! |
|
AIDS WALK
They liked our local (SF) campaign so much they took it national. Fer a while.
BrandAmp
One-off for a dot-com that sought to put us all out of business. But hey, there IS a certain appeal to their pitch. Well,
thank goodness it didn't work out.
COLORFORMS
They ran in REDBOOK. The background color, well, that was a coincidence.
Union bank of California
| Doing what I can with a "testimonial" campaign. |
|
Silverstein Properties
| Silverstein is buying and refurbing 575 Lex... |
|
| ...mmmmm. Carpet fumes. |
|
| AD: Kristin |
FOODINI'S
Chevron chose this for the launch of a new "fresh meals" thing, planned to be in their existing service stations.
Um, I still haven't seen one.
|
|
|
BRAND NEW:
The Broken Spoke Saloon—"Miss
Broken Spoke Contest"
Freelance project. (After nearly a year of working on
Harley, I feel like I'm almost getting the hang of this world. But I still need to $#@!ing learn to ride.) :-}
NEW:
Steinway & Sons
While the recession is a royal pain in the ass, it DID
give me and dear partner Kristin C. the chance to work on this amazing brand (when they decided that their fancy-shmancy agency
had become too pricey). :-)
I was blessed to grow up with a Steinway in the living room--believe me, it's THE piano. No diggity.
>>click here to download the entire campaign
BRAND NEW:
Alteris Solar: sympathy cards for your electric
company
I hatched this concept during a meeting. Ted Page helped
bring it over the finish line. :-) (Sorry, utility company...cutting our electric bill in half with solar was an easy
decision--but hurting you was hard. Sniff.)
See the whole campaign >
Dark Carnival
| Click to see the campaign |
|
California Olives (trade ad)
| No olive puns appear in this ad. Promise. |
|
Coalition to Stop Gun Violence
CBS RADIO
| The more things change... |
|
| (and so forth...) |
|
| Campaign AD: Pat "The Gat" Sperry. |
Clos Du Bois Winery
These are some of my favorites, of a zillion similar executions...
(We eventually ran out of French phrases. Thank God.)
American College of Physicians
| If you're old enough to understand this ad... |
|
|
| ...you're, like...old. |
>>Check ACP out the radio campaign over on tha "radio" page...
Twisted Tea ("For a slightly twisted world.")
| All true facts...for a slightly twisted world. |
|
| (Of COURSE they're all true. I mean, the internet doesn't lie, right?) |
|
| (Campaign AD: Joanne Dixon. |
Digital Island
We did a whole "journalistic"-type campaign, with anxiety-provoking e-biz situations...Ah, me. Remember the turn
of the century? :-)
PTC (Parametric Technology Corporation)
In a potentially complicated B2B offering, these guys decided to make their CAD software scalable to ALL different sized businesses.
Um, visual metaphors to the rescue.
>>On to the RADIO page, eh?
>>Or TV, perhaps?
>>And then, there's always online...
|
|
|
|
|
|
|
|
|
|
Ah, yes! Just as Luke Sullivan warned us...it's the yellowing ad from COLLIER'S...
|
|
|
|
![smokestacks.jpg](/imagelib/sitebuilder/misc/show_image.html?linkedwidth=actual&linkpath=http://www.bendeily.com/sitebuildercontent/sitebuilderpictures/smokestacks.jpg&target=tlx_new&title=AD: Kristin "Carbon Neutral" Collins)
![uboc.jpg](/imagelib/sitebuilder/misc/show_image.html?linkedwidth=actual&linkpath=http://www.bendeily.com/sitebuildercontent/sitebuilderpictures/uboc.jpg&target=tlx_new&title=Doing what I can with a "testimonial" campaign.)
)
